Describe an Advertisement Which Introduced a Product You Have Seen
- When and Where did you see the Advertisement?
- What Was the Product?
- How Do You Like the Advertisement?
- And Explain how You Felt About It?
Okay, I see advertisements all the time, they are everywhere, but the ones that really stick in my mind are the ones Apple makes. I’m a bit of a tech enthusiast, so I always look forward to their new launches. The advertisement I’m thinking of is for the latest Apple Watch, specifically the new Ultra model.
I saw this ad just a few months ago. I didn’t see it on TV; I actually watched the entire Apple launch event, which they live-stream on YouTube. During that event, they play these short, high-production films for each new product, and the one for the Apple Watch Ultra just completely blew me away. Of course, after the event, I started seeing shorter 30-second versions of it everywhere, especially as pre-roll ads on YouTube and in my Instagram feed.
The product itself is this super high-end, rugged smartwatch. It’s not the regular Apple Watch; this one is built for extreme athletes, divers, mountaineers, and endurance runners. The advertisement showed exactly that.
And I have to say, I loved the advertisement. It was just a masterpiece of marketing. Apple’s ads are never about listing technical specifications. They don’t just say “it has a 50-hour battery.” Instead, they show you a climber on a snowy mountain, lost in a blizzard, and the watch is his only guide. They show a deep-sea diver using the watch as a dive computer. It was all set to this really intense, fast-paced music. The visuals were stunning, showing these athletes pushing their limits in the most beautiful, extreme landscapes. It was less like an ad and more like a short, thrilling adventure movie.
My feeling after watching it was, honestly, pure aspiration. It’s a very clever ad because it makes you feel like, if you buy this watch, you are also buying into that lifestyle of adventure and peak fitness. I mean, I live in Punjab; my biggest “hike” is going up the stairs! But for two minutes, the ad made me feel like I was an explorer.
It also had a very serious side. They included clips of how the watch’s features, like crash detection or the heart rate monitor, have genuinely saved people’s lives in real-world emergencies. This was a smart move because it shifted the product from just a “luxury toy” to an “essential piece of safety gear.” It was incredibly persuasive. It made me want it, even though I know I would probably only use a fraction of its features. It was a 10/10 ad for me.
Part 3 Questions: Describe an Advertisement Which Introduced a Product You Have Seen
Question 1: Where do you often see advertisements?
Arre, where do I not see them? In today’s world, it’s impossible to escape. The most common place, no doubt, is on my phone. Every time I open Instagram or Facebook, every third or fourth post is a “sponsored” video or image. And on YouTube, you have to sit through two ads just to watch a five-minute video. On television, especially during a live cricket match, you will see the same ad fifty times. And then, of course, you have the big physical billboards and posters all over the city. They are literally everywhere you look.
Question 2: What are the benefits of advertising?
From a business point of view, the benefit is simple: it’s how you tell people your product exists and persuade them to buy it. It drives sales and helps build a brand. For us, the consumers, the main benefit is information. A good advertisement quickly tells you about a new product, its features, its price, or about a 50% off sale. It helps us compare options and make better-informed choices. Plus, advertising is what funds most of the “free” content we enjoy, like all those YouTube videos, TV shows, and websites.
Question 3: Are advertisements good or bad for children?
I think they are mostly bad, to be honest. Children are very impressionable, and they can’t always tell the difference between a TV show and an advertisement. Ads for junk food—like chips, soft drinks, and chocolates—are a huge problem. They make children want these unhealthy things. It also creates a lot of “pester power,” where kids constantly trouble their parents to buy them the latest toy they saw on TV. On the rare good side, some ads can teach good social messages, like the importance of washing hands, but mostly I feel children need to be protected from them.
Question 4: How does advertising affect people?
Advertising affects us in so many ways. On a simple level, it just influences our purchasing decisions; you might pick one brand of toothpaste over another just because you liked the ad or you trust the celebrity in it. But on a deeper, psychological level, it creates desire. It makes us feel like we need a certain product—a new phone, a faster car, a new fairness cream—to feel happy, successful, or accepted. It shapes our aspirations and our culture by constantly showing us what a “good life” is supposed to look like.
